1. Madar
  2. Relay
  3. Instagram auto-reply
Instagram auto-reply

Answer every
Instagram DM.

Instagram's own tools send the same fixed reply to everyone. Relay reads each DM, answers from your price list and policies in Arabic or English, and hands the chat to your team when it needs a person.

Built in Kuwait. Arabic and English in the same thread.

Built into Instagram

Instagram's free auto-replies

Free on any professional account. Set them up in Meta Business Suite under Inbox → Automations.

Instant reply

A fixed greeting for anyone who messages you for the first time.

Away message

A fixed reply to messages that arrive outside the hours you set.

Frequently asked questions

Up to four ready-made questions, each with the answer you wrote.

Custom keywords

A fixed reply when a message contains a word you choose, like “price”.

Use them; they beat silence. But they send the same text to everyone, so they cannot tell a customer today's price, whether the size is in stock, or when it reaches Jahra.

The AI agent

An agent that reads the question.

Relay answers from your own price list, catalogue and policies. If the answer is not there, it says so and hands the chat to your team.

  • DMs, story replies and story mentions
  • Comments: one private reply, within 7 days of the comment
  • Kuwaiti dialect and English in the same thread
  • Refunds and complaints go straight to a person
Going live

What Meta asks of you.

We handle the applications; you provide the account and the approvals.

  1. A professional account

    An Instagram Business or Creator account in the company's name.

  2. Meta's approval

    Meta reviews messaging access and verifies the business. We handle the application; allow up to two weeks.

  3. Your answers, written down

    Prices, catalogue, delivery and returns, and who takes over when the agent should not answer.

Platform rule: automated replies can go out for 24 hours after the customer's last message. After that, your team takes over.

Questions

Instagram auto-reply, answered.

Is Instagram auto-reply free?

Instagram's own tools are free. Relay is a paid service; we price it after a demo, once we have seen your questions and channels.

Can it reply to comments?

Yes, privately: one DM per comment, within 7 days of the comment. If the person replies, it continues as a normal chat.

Can it message a customer days later?

Not automatically. Automated replies are allowed for 24 hours after the customer's last message (7 days if the chat started from an ad that opens Instagram Direct). After that, your team takes over.

Will customers know it is automated?

Yes. Relay says so at the start, and asking for a person ends the automated replies. Meta recommends this, and some countries' laws require it.

How long does it take to go live?

Mostly Meta's review and business verification: allow up to two weeks. Loading your price list and policies runs alongside.

Send us the five questions your DMs ask every day.

We will show Relay answering them from your own material, in Arabic if that is how your customers write.